Expertise on digital transformation from art director with 10 years of experience @juliarekamie
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DESIGN THINKING IS EXPERIENTIAL
THE DESIGN THINKING PHILOSOPHY CREATES SOLUTIONS FROM A USER-NEED PERSPECTIVE RATHER THAN THROUGH THE CONVENTIONAL APPROACH OF DEFINING A POTENTIAL MARKET, AND FORCE-FITTING SOLUTIONS.
DESIGN THINKING MEANS TO DELIVER CREATIVITY
THE PROCESS OF DESIGN THINKING PROVIDES A COMMON, CUSTOMER-CENTRIC LANGUAGE TO DISCUSS THE OPPORTUNITIES AVAILABLE TO THE ORGANIZATION. PROBLEM FRAMING, AND THE EMERGENT THINKING USED DURING THE EXPLORATION OF THE PROBLEM, ALLOWS DESIGN AND BUSINESS TO DEVELOP A COMMON UNDERSTANDING OF BOTH THE CHALLENGE AND POSSIBLE SOLUTIONS– TOGETHER.
DESIGN THINKING IS NON-DENOMINATIONAL
SOME OF ITS CONCEPTS – TEAMWORK, VISUALIZATION AND AN EMPHASIS ON MORE CREATIVE RESEARCH TOOLS – ARE NOT THE SOLE DOMAIN OF THE DESIGNER OR DESIGN MANAGER. PRACTICED THROUGHOUT THE ORGANIZATION, THE COLLABORATIVE PURSUITS BETWEEN DESIGN AND BUSINESS CREATE A POWERFUL PLATFORM TO BOTH SUPPORT INCREMENTAL IMPROVEMENTS (REDUCTION IN TIME TO MARKET, INCREASED MARGIN, BETTER PRODUCT/MARKET MIX) AND TO DRIVE INNOVATION.


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